This Initiative was brought about by 3ra'fique communications and Ali Baba, they joined forces so as to eradicate malaria using football as a means of communicating to the general public, It had a blend of Sports, entertainment and comedy, which made the arena alive. The event held saturday 27th of April 2013 at the , It was a star studed event as top notch comedians were present, Ace On-air personalities and a host of other celebrities. Below is a press release from 3ra'que communication.
3RA’FIQUE COMMUNICATIONS, ALI BABA FIGHT MALARIA WITH SOCCER
As part of efforts to
commemorate the 2013 World Malaria Day, 3ra’fique Communications, a
wholly independent Marketing Communications organization based in Lagos,
Nigeria, hosted a novelty football match between Comedians and On Air
Personalities from Radio and TV stations on Saturday, the 27th of April
at the Campos mini stadium Lagos Island from 3PM to 6PM.
The initiative tagged ‘Join the Cast’ is in partnership with foremost comedian, Ali Baba GCFR, and is aimed at leveraging on the appeal of soccer to deliver Malaria prevention messages whilst mobilizing communities against Malaria.
At the venue, there were free
mobile platforms provided by 3ra’fique Communications for the Society
for Family Health and the Lagos State Ministry of Health for Rapid
Diagnostic Testing (RDT) that was set up to properly test and treat
people positive with Malaria through the new malaria remedy -Artemisilin
Combination Therapy (ACT).
Mr.
Okosun said, “Malaria Kills 655,000 people each year, 86% of which are
children and It is on this ground that we are inviting Nigerians of all
ages to join in the fight against the disease by coming out to
participate in this soccer match, even as we continue to work towards
transforming the lives of the less privileged and eliminating untimely
deaths caused by the Malaria malaise.”
The
novelty football match is designed to educate, entertain and empower
Nigerians with unique up-to-date methods of preventing Malaria in
Nigeria. Other health workers and medical professionals were on ground
at the stadium to provide treatment and counselling to spectators and
participants at the venue.
The
World Malaria Day novelty football match is supported by a number of
partners including Cool FM, Wazobia FM, Nigeria Info FM, Beat FM, Rhythm
FM, Silverbird Group, City FM, Bella Naija, Fresh Wave Channel, Orbit
Imagery, Mortein, Fly Naija, Society for Family Health, The Lagos State
Ministry of Health etc.
About 3ra’fique Communications
3ra’fique is
a wholly independent Marketing Communications organization based in
Lagos, Nigeria. We represent a rare practice distinguished by dynamism
which involves creatively exploring and employing innovative platforms
to execute resourceful and constructive solutions. This is with the view
to advance brand equity through activism (CSR), technology and good old
fashion traditional means of communication. For more information
go to
Irabor Okosun
CEO 3ra'fique Communications
3ra’fique is
a wholly independent Marketing Communications organization
based in Lagos, Nigeria. We represent a rare practice distinguished by
dynamism which involves creatively exploring and employing innovative
platforms to execute resourceful and constructive solutions. This is
with the view to advance brand equity through activism (CSR), technology
and good old fashion traditional means of communication
Twitter: @3rafique @IraborOkosun
Facebook: www.facebook.com/3rafique
Mobile: 08169293266
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